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UNITE

Where pharmacy and technology came together

8 October 2026
RACV Club, Melbourne
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Catch up on the sessions

Missed something, or want to share it with your team? Watch the sessions from the day.

Welcoming address
Wayne Marinoff, CEO
Pharmacy Loyalty: What the Top Performing Pharmacies Are Doing Differently
Nick Biggs, NostraData
State of the Product: "It Takes an Ecosystem"
Craig Schnuriger, Medadvisor
QSPP: Are you ready?
Simon Carroll, Pharmacy Hive & Aaron D'Souza, Medadvisor
Better Communication, Better Patient Outcomes
Luke Fletcher & Kyle Berkow, Foxo · Josh Dore, Medadvisor
Bridging the Gap with Telehealth
Anthony Molloy, Hola Health
Making Every Consult Count with AI Assist
Peter Do & Jono O'Sullivan-Scott, Heidi · Dani Li, Medadvisor
Partners

Thank you to our partners

Also in attendance: Medadvisor Health Programs and Medadvisor Web Solutions.

Agenda

10:00–10:10
Welcoming address
Wayne Marinoff, CEO
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Wayne Marinoff
Wayne Marinoff · CEO, Medadvisor

Bringing over 30 years of senior commercial experience across the pharmaceutical industry, including leadership roles at Arrotex/Arrow, Aspen, Sigma, and Eli Lilly. Since joining Medadvisor in 2021, he's driven the company's growth across Australia.

View on LinkedIn ↗
10:10–10:30
Pharmacy Loyalty: What the Top Performing Pharmacies Are Doing Differently
Nick Biggs, NostraData
Real pharmacy case studies on how leading pharmacies use digital tools, patient engagement, and clinical services to strengthen loyalty and drive commercial performance.
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Nick Biggs
Nick Biggs · General Manager, Client Services, NostraData
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10:30–11:00
State of the Product: "It Takes an Ecosystem"
Craig Schnuriger, Medadvisor
A look at what's coming next from Medadvisor.
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Craig Schnuriger
Craig Schnuriger · CTO, Medadvisor

Since Medadvisor's inception in 2013, Craig has held Head of Engineering, Head of Architecture, and now CTO roles, leading the technical team as it scales the platform globally.

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11:30–12:00
QSPP: Are you ready?
Simon Carroll, Pharmacy Hive & Aaron D'Souza, Medadvisor
What's changing in pharmacy standards, and how to get ahead of it.
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Simon Carroll
Simon Carroll · Pharmacist, Creator & CEO, Pharmacy Hive

Owned pharmacies for 15 years before selling in 2008, then moved into management consulting for pharmacy owners across business management, professional services, and workflow. Launched Pharmacy Hive in 2018 to give pharmacies a total support package for QCPP and now QSPP.

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Aaron D'Souza
Aaron D'Souza · Head of Government Programs, Medadvisor
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12:00–12:30
Better Communication, Better Patient Outcomes
Luke Fletcher & Kyle Berkow, Foxo · Josh Dore, Medadvisor
How pharmacies are using secure communication to connect patients and healthcare professionals with timely, relevant care.
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Luke Fletcher
Luke Fletcher · Co-founder & CTO, Foxo

Brings more than 20 years building and scaling digital products and enterprise technology businesses, including founding a national digital agency and taking an international cloud networking company to the ASX.

Kyle Berkow
Kyle Berkow · Senior Solutions Architect, Foxo

Spent almost eight years at Epic Systems across the US, the Middle East, and Melbourne, connecting healthcare software systems so patient information moves safely between providers.

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Josh Dore
Josh Dore · Training Manager, Medadvisor
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1:30–2:00
Fireside chat: Threats and Opportunities
Aaron D'Souza, Emma Hossack & Jim Xenos
Tech, pharmacy, Australia, globally. Open format, live audience questions, nothing off the table.
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Aaron D'Souza
Aaron D'Souza · Head of Government Programs, Medadvisor (Host)

Known for hosting spicy debates and not shying away from the big questions everyone's thinking but is too afraid to ask.

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Emma Hossack
Emma Hossack · CEO, Medical Software Industry Association (MSIA)

A qualified lawyer turned health tech leader, Emma also sits on the Home Affairs Minister's Cyber Executive Council, the Aged Care Implementation Taskforce, and the Australian Digital Health Agency's Connected Care Council.

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Jim Xenos
Jim Xenos · Founder & CEO, NostraData

A healthcare technology entrepreneur leading Australia's leading pharmacy and healthcare data analytics company. Since co-founding NostraData in 2010, Jim has helped transform how pharmacies, wholesalers, suppliers, and healthcare providers use data to improve business performance, patient engagement, and health outcomes.

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2:00–2:30
Bridging the Gap with Telehealth
Anthony Molloy, Hola Health
How pharmacies can use telehealth to give patients convenient access to doctors and other healthcare services when pharmacy can't meet every need.
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Anthony Molloy
Anthony Molloy · Chief Commercial Officer, Hola Health

Leads commercial strategy and partnerships at Hola Health, Australia's telehealth platform connecting patients with AHPRA-registered doctors and clinicians. With over 20 years' experience building partnerships and driving growth across Australia's leading media and digital brands, Anthony now focuses on how telehealth can integrate into everyday healthcare settings, including pharmacy.

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3:00–3:30
Making Every Consult Count with AI Assist
Peter Do & Jono O'Sullivan-Scott, Heidi · Dani Li, Medadvisor
How AI Scribe helps pharmacists capture clinical detail, reduce admin burden, and support better patient care.
Watch
Peter Do
Peter Do · Enterprise Sales Representative, Heidi
View on LinkedIn ↗
Jono O'Sullivan-Scott
Jono O'Sullivan-Scott · Clinical Specialist, Heidi
View on LinkedIn ↗
Dani Li
Dani Li · Partnerships Manager, Medadvisor
View on LinkedIn ↗

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