Join Us on the Journey to Better Health
Ready to transform patient engagement and medication management.
Where pharmacy and technology came together
Catch up on the sessions
Missed something, or want to share it with your team? Watch the sessions from the day.
Thank you to our partners
Also in attendance: Medadvisor Health Programs and Medadvisor Web Solutions.
Agenda
10:00–10:10
Welcoming address
Wayne Marinoff, CEO
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Bringing over 30 years of senior commercial experience across the pharmaceutical industry, including leadership roles at Arrotex/Arrow, Aspen, Sigma, and Eli Lilly. Since joining Medadvisor in 2021, he's driven the company's growth across Australia.
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10:10–10:30
Pharmacy Loyalty: What the Top Performing Pharmacies Are Doing Differently
Nick Biggs, NostraData
Real pharmacy case studies on how leading pharmacies use digital tools, patient engagement, and clinical services to strengthen loyalty and drive commercial performance.
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10:30–11:00
State of the Product: "It Takes an Ecosystem"
Craig Schnuriger, Medadvisor
A look at what's coming next from Medadvisor.
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Since Medadvisor's inception in 2013, Craig has held Head of Engineering, Head of Architecture, and now CTO roles, leading the technical team as it scales the platform globally.
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11:30–12:00
QSPP: Are you ready?
Simon Carroll, Pharmacy Hive & Aaron D'Souza, Medadvisor
What's changing in pharmacy standards, and how to get ahead of it.
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Owned pharmacies for 15 years before selling in 2008, then moved into management consulting for pharmacy owners across business management, professional services, and workflow. Launched Pharmacy Hive in 2018 to give pharmacies a total support package for QCPP and now QSPP.
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12:00–12:30
Better Communication, Better Patient Outcomes
Luke Fletcher & Kyle Berkow, Foxo · Josh Dore, Medadvisor
How pharmacies are using secure communication to connect patients and healthcare professionals with timely, relevant care.
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Brings more than 20 years building and scaling digital products and enterprise technology businesses, including founding a national digital agency and taking an international cloud networking company to the ASX.

Spent almost eight years at Epic Systems across the US, the Middle East, and Melbourne, connecting healthcare software systems so patient information moves safely between providers.
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1:30–2:00
Fireside chat: Threats and Opportunities
Aaron D'Souza, Emma Hossack & Jim Xenos
Tech, pharmacy, Australia, globally. Open format, live audience questions, nothing off the table.
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Known for hosting spicy debates and not shying away from the big questions everyone's thinking but is too afraid to ask.
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A qualified lawyer turned health tech leader, Emma also sits on the Home Affairs Minister's Cyber Executive Council, the Aged Care Implementation Taskforce, and the Australian Digital Health Agency's Connected Care Council.
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A healthcare technology entrepreneur leading Australia's leading pharmacy and healthcare data analytics company. Since co-founding NostraData in 2010, Jim has helped transform how pharmacies, wholesalers, suppliers, and healthcare providers use data to improve business performance, patient engagement, and health outcomes.
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2:00–2:30
Bridging the Gap with Telehealth
Anthony Molloy, Hola Health
How pharmacies can use telehealth to give patients convenient access to doctors and other healthcare services when pharmacy can't meet every need.
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Leads commercial strategy and partnerships at Hola Health, Australia's telehealth platform connecting patients with AHPRA-registered doctors and clinicians. With over 20 years' experience building partnerships and driving growth across Australia's leading media and digital brands, Anthony now focuses on how telehealth can integrate into everyday healthcare settings, including pharmacy.
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3:00–3:30
Making Every Consult Count with AI Assist
Peter Do & Jono O'Sullivan-Scott, Heidi · Dani Li, Medadvisor
How AI Scribe helps pharmacists capture clinical detail, reduce admin burden, and support better patient care.
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