The evolution of the MedAdvisor brand
To give people back control of their medications by replacing complexity and confusion with joyful simplicity.
As companies evolve, their branding should evolve with them.
MedAdvisor isn’t a start-up anymore. MedAdvisor is installed in over 65% of Australian pharmacies, the app has been downloaded more than a million times and we have offices in Asia, US and the UK.
It was long overdue for a fresh look.
Be a good listener and show your understanding.
Our customers are our number one priority. Don’t over complicate and be plain spoken. Be thorough, be thoughtful and do what you say. For every problem there’s a solution. We are committed to our customer relationships and are there whenever they need us.
We think big and small, but most of all we think simply. A simple thought, a major breakthrough. We ask why?... and why not? We‘re nerdy... in a good way, as the more we ask the more we learn. We simplify the complex but there’s always room for improvement. The more time we devote to improving our product the more time people have to improve their health
We love what we do. We turn complex medication management into joyful simplicity. How awesome is that! A seamless solution that’s brings patients and pharmacists together. We never underestimate the importance of what we do. Our solution empowers patients to take control and bring a little joy back to their lives. That’s got to make you feel good!
If customers didn’t exist neither would we. Fight for them. Our customers are our life. They show their bravery every day. We’ve got their back. And what we provide can give them their life back. Like a trusted friend we fight their battle together side by side.
Care for your colleagues and be respectful. Collaborate and be inclusive. Look out for others and show empathy for everyone we touch. There is no place for bullshit or egos. We are authentic and a down to earth bunch. Celebrate all our achievements no matter how small.
We are passionate about finding simple intelligent solutions to the most complex problems. There is always a simpler way and often when we discover it, it surprises us! We know the more we make things easier for our customers the more they will engage and fall in love with our product. From too hard to too easy, we want to surprise and delight our customers.
The new logo brings forward our heritage to the modern age. It truly reflects the joyful simplicity of our brand with a friendlier, more approachable logo that represents our brand personality, while remaining recognizable to our existing customers.
It’s a better version of ourselves.
Our team is working to apply the new identity across the entire business as quickly as possible, but you may see our old and new brand in use at the same time.
So far, we’ve updated our website, social media profiles and email communication. The app and other touchpoints are in progress and will fit the new brand style soon.
Don’t worry if you see our old logo and branding - know that we’re working on it.
We are still your reliable partner and we’re here for you.
As businesses evolved so should a brand. It was time to review our core identity, brand personality and values and launch a new look that reflects this.
Phil’s positive characteristics of being a helpful friend, that’s a little bit nerdy is still an integral part of our brand values, it will just be reflected differently. So, we felt it was a good time to retire Phil. You may find still Phil’s glasses lying around.
White label apps will not be part of the MedAdvisor brand update. Customers will however notice a change in the App Store and Google Play when they search and download the MedAdvisor app. Once they select your pharmacy as their favourite pharmacy, your white label app will remain the same.
We are always working on new and improved features and functions, like remote customer verification, in-app payment and delivery options that were included last year. The development team is busy building the next awesome app experience for 2021 and the new brand is part of that.
We are communicating with MedAdvisor app users with in-app messages of the updates they will notice.
We are also sharing updates on our Facebook, Twitter and LinkedIn accounts.
We will notice the new logo, new colours and redirects to our new website www.mymedadvisor.com throughout the program. However, no functionality changes.
If you recently purchased and paid for material on our new promo site shop.mymedadvisor.com please email shop@mymedadvisor.com and we will happily replace the old designs with the new design free of charge, excluding script folder purchases.
To deck your pharmacy out with our new branded items, please visit shop.mymedadvisor.com to pre-order your Rebrand Kit free of charge, a shipping cost of $15.75 will incur.
Customers could be confused. When they search for MedAdvisor in the App Store or Google Play they might not recognise the app as they look different to what’s advertised in the pharmacy.
We expect to share this with you soon.
Yes. Our graphic team will be happy to resupply artwork, please email marketing@medadvisor.com.au with design specifics and deadline.
If you need support with using the app, accessing information on our website or anything else, our customer service team is ready to help you.
We're here weekdays from 9am-5pm (AEST)
Send us an emailsupport@medadvisor.com.au
We're here weekdays from 9am-5pm (AEST)
At MedAdvisor we are about helping people achieve better health.
Level 2, 971 Burke Road
Camberwell VIC 3124
Australia
Email us: support@medadvisor.com.au
MedAdvisor is an affiliate member of the World Pharmacy Council.